{"id":2585,"date":"2015-06-30T13:46:11","date_gmt":"2015-06-30T17:46:11","guid":{"rendered":"http:\/\/trois-soixante.test\/conversion-optimization\/"},"modified":"2015-06-30T13:46:11","modified_gmt":"2015-06-30T17:46:11","slug":"conversion-optimization","status":"publish","type":"page","link":"https:\/\/www.trois-soixante.com\/en\/services\/online-marketing\/conversion-optimization\/","title":{"rendered":"Conversion optimization"},"content":{"rendered":"<p>Many specialists agree that the most important factor for increasing your online profitability is conversion optimization \u2013 if you don\u2019t get people to convert on your website it doesn\u2019t matter how much effort and money you spend on getting them there.<\/p>\n<p>First of all it is worth mentioning that a lot of websites, probably the majority, don\u2019t even have conversion goals. Many companies see their website simply as a company presentation page, which may cause them to miss out on substantial business opportunities. Instead it is important to identify what action you want your users to take when they\u2019re on your site \u2013 to create a purpose of the website.<\/p>\n<p>It could be as simple as sending in a contact form or a request for a proposal, or it could be to actually buy a service or a product. Many times a website could have several conversion goals. Once the website has a purpose it is time to set up a strategy for how to get people to fulfill it, and that is what we call conversion optimization. Trois-Soixante provides a wide range of services for conversion optimization, for example:<\/p>\n<ul>\n<li>Analysis of the conversion paths taken by the users on your site to be able to identify where in the process you may lose potential customers, and then make necessary improvements<\/li>\n<li>Optimization of website content to give the users the right information to be able to take a conversion decision<\/li>\n<li>Creation and optimization of landing pages that increase the likeliness of conversions<\/li>\n<li>Testing, measuring, analyzing and improving<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Many specialists agree that the most important factor for increasing your online profitability is conversion optimization \u2013 if you don\u2019t get people to convert on your website it doesn\u2019t matter how much effort and money you spend on getting them there. First of all it is worth mentioning that a lot of websites, probably the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2551,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2585","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conversion optimization - Trois-Soixante<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trois-soixante.com\/en\/services\/online-marketing\/conversion-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conversion optimization - Trois-Soixante\" \/>\n<meta property=\"og:description\" content=\"Many specialists agree that the most important factor for increasing your online profitability is conversion optimization \u2013 if you don\u2019t get people to convert on your website it doesn\u2019t matter how much effort and money you spend on getting them there. First of all it is worth mentioning that a lot of websites, probably the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trois-soixante.com\/en\/services\/online-marketing\/conversion-optimization\/\" \/>\n<meta property=\"og:site_name\" content=\"Trois-Soixante\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.trois-soixante.com\\\/en\\\/services\\\/online-marketing\\\/conversion-optimization\\\/\",\"url\":\"https:\\\/\\\/www.trois-soixante.com\\\/en\\\/services\\\/online-marketing\\\/conversion-optimization\\\/\",\"name\":\"Conversion optimization - Trois-Soixante\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.trois-soixante.com\\\/en\\\/#website\"},\"datePublished\":\"2015-06-30T17:46:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.trois-soixante.com\\\/en\\\/services\\\/online-marketing\\\/conversion-optimization\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.trois-soixante.com\\\/en\\\/services\\\/online-marketing\\\/conversion-optimization\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.trois-soixante.com\\\/en\\\/services\\\/online-marketing\\\/conversion-optimization\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.trois-soixante.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Services\",\"item\":\"https:\\\/\\\/www.trois-soixante.com\\\/en\\\/services\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Online Marketing\",\"item\":\"https:\\\/\\\/www.trois-soixante.com\\\/en\\\/services\\\/online-marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Conversion optimization\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.trois-soixante.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.trois-soixante.com\\\/en\\\/\",\"name\":\"Trois-Soixante\",\"description\":\"We develop and deploy profitable online-marketing strategies.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.trois-soixante.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Conversion optimization - Trois-Soixante","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.trois-soixante.com\/en\/services\/online-marketing\/conversion-optimization\/","og_locale":"en_US","og_type":"article","og_title":"Conversion optimization - Trois-Soixante","og_description":"Many specialists agree that the most important factor for increasing your online profitability is conversion optimization \u2013 if you don\u2019t get people to convert on your website it doesn\u2019t matter how much effort and money you spend on getting them there. First of all it is worth mentioning that a lot of websites, probably the [&hellip;]","og_url":"https:\/\/www.trois-soixante.com\/en\/services\/online-marketing\/conversion-optimization\/","og_site_name":"Trois-Soixante","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.trois-soixante.com\/en\/services\/online-marketing\/conversion-optimization\/","url":"https:\/\/www.trois-soixante.com\/en\/services\/online-marketing\/conversion-optimization\/","name":"Conversion optimization - Trois-Soixante","isPartOf":{"@id":"https:\/\/www.trois-soixante.com\/en\/#website"},"datePublished":"2015-06-30T17:46:11+00:00","breadcrumb":{"@id":"https:\/\/www.trois-soixante.com\/en\/services\/online-marketing\/conversion-optimization\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.trois-soixante.com\/en\/services\/online-marketing\/conversion-optimization\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.trois-soixante.com\/en\/services\/online-marketing\/conversion-optimization\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.trois-soixante.com\/en\/"},{"@type":"ListItem","position":2,"name":"Services","item":"https:\/\/www.trois-soixante.com\/en\/services\/"},{"@type":"ListItem","position":3,"name":"Online Marketing","item":"https:\/\/www.trois-soixante.com\/en\/services\/online-marketing\/"},{"@type":"ListItem","position":4,"name":"Conversion optimization"}]},{"@type":"WebSite","@id":"https:\/\/www.trois-soixante.com\/en\/#website","url":"https:\/\/www.trois-soixante.com\/en\/","name":"Trois-Soixante","description":"We develop and deploy profitable online-marketing strategies.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.trois-soixante.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.trois-soixante.com\/en\/wp-json\/wp\/v2\/pages\/2585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.trois-soixante.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.trois-soixante.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.trois-soixante.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trois-soixante.com\/en\/wp-json\/wp\/v2\/comments?post=2585"}],"version-history":[{"count":0,"href":"https:\/\/www.trois-soixante.com\/en\/wp-json\/wp\/v2\/pages\/2585\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.trois-soixante.com\/en\/wp-json\/wp\/v2\/pages\/2551"}],"wp:attachment":[{"href":"https:\/\/www.trois-soixante.com\/en\/wp-json\/wp\/v2\/media?parent=2585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}